Apple is in the beta testing phase for iOS and iPadOS 18, with the official release expected in September alongside the iPhone 16 lineup. The anticipated Apple Intelligence feature, announced at WWDC, is not yet included in the current betas but is expected in version 18.1, likely releasing in October. Apple plans a staggered release of these features, starting with minor elements like gen emojis and the Apple Intelligence playground, followed by significant integrations such as enhanced Siri and ChatGPT features. The new features will be compatible with devices having M-series chips and A17 Pro chips, excluding the iPhone 15 and 15 Plus due to chipset limitations. The staggered approach aims to ensure stability and drive sales by encouraging upgrades to newer devices. The release strategy is expected to generate media attention and positive public relations.